Pantone 802
02/2011
Client: Espai Cultural Caja Madrid
Brochure, Identity, Signage

Redesign of the corporate identity of Obra Social Caja Madrid in the windows of the first floor of Espai Cultural Caja Madrid (Barcelona, Madrid). A workshop for children aged three to eight years (these are the most frequent users of the space) was conducted in collaboration with Antonia Huguet. The workshop was about the colour as the element used in the corporate image of Obra Social to identify the six areas of work. We focused on analyzing the use of the most common colour systems in the graphic arts (RGB, CMYK and Pantone). With the resulting product of the workshop, we made the vinyls for the windows and the different communication elements of space (notebooks, folders, blocks, etc…). Postcard and folder photography by Silvia Varela.
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Workshop photography by Antonia Huguet and ferranElOtro.